Jason Lopez’s studies of sports betting throughout history show this: The act of traveling to gamble is about as old as gambling itself.

And modern Wisconsin is no different. Residents dash across state lines to Illinois, Iowa or Michigan to put down money legally from their phones.

As the Super Bowl draws near and sports betting swells, businesses near the Wisconsin border could see more customers — or at least more traffic in their parking lots. Professional football’s title game is consistently among the country’s most-bet sporting events.